Digital Content Strategist
Body Vision Medical is a commercial-stage medical device company specializibg in AI-driven, real-time, intraoperative imaging. We are seeking an experienced, results-oriented content marketer for a 6-month contract role. The Digital Content Strategist will be responsible for managing and executing digital content strategies that align with Body Vision objectives, engage the target audience, and enhance brand visibility. The primary focus of this position will be creating, curating, and optimizing content across all digital platforms to drive traffic, leads, and conversions. This position will be reporting to the VP of Marketing.
Your responsibility
  • Support the development and execution of the Body Vision brand strategy to increase brand awareness, generate quality leads and grow sales in both existing and new markets. Curate and repurpose existing content to maximize its reach and impact across different platforms. Oversee email marketing content strategy and execution and leverage CRM expertise to enhance content personalization and audience engagement. Utilize CRM system (Salesforce) to enhance content personalization, audience segmentation, and targeted content delivery. Monitor content performance across channels, analyze data, and generate regular reports to measure the impact of content initiatives against established KPIs. Optimize future content strategies and improve overall content effectiveness.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field. Experience in the healthcare industry is required. Med Device experience preferred. 3-5 years of relevant content marketing experience. Proven experience in digital content strategy, creation, and optimization. Excellent written and verbal communication skills. Highly efficient team player, who can also operate independently, in a fast-paced, fluid environment. Availability beyond regular office hours for international meetings (EU).